At Bria AI, we are constantly pushing the boundaries of what’s possible with visual generative AI. As part of our commitment to transparency, trust, and authenticity, we’re excited to announce that we have integrated C2PA (Coalition for Content Provenance and Authenticity) content credentials into our image generation and editing products.
This marks a significant milestone in ensuring that AI-generated and AI-edited images from Bria come with a certification of their source and authenticity.
C2PA is an industry-standard initiative thatprovides verifiable proof of media content’s origin and authenticity. In an era where digital content is produced at an unprecedented rate — and where AI tools can generate realistic images, videos, and other media — it is more important than ever to ensure that the content we interact with is transparent and traceable.
C2PA content credentials offer a secure, standardized method of proving that a piece of media is what it claims to be. For example, it helps you verify whether an image was generated by an AI tool, ensuring that users are fully informed about the authenticity of the content they consume. This is particularly crucial in a world where deepfakes and manipulated media have become a significant concern.
By embedding C2PA credentials into our images, Bria AI takes a proactive stance in promoting trust and accountability in the AI space. By embracing this standard, we ensure that users and creators alike can verify the origin of AI-generated content, reinforcing Bria AI’s commitment to ethical and responsible AI.
We want to make sure you can easily verify the authenticity of any AI-generated or AI-edited images. To do so, simply visit the Content Credentials verification website and upload any Bria-generated image. The site will show you a detailed verification report, revealing the content credentials associated with the image. This will clearly display the source, authenticity, and any editing history behind the content.
At Bria AI, we are committed to fostering a transparent, ethical, and responsible AI ecosystem. Our foundational models are trained exclusively on 100% licensed data from over 30 trusted partners, including Getty Images, Freepik, Envato, and others. We developed a patent attribution engine that enables us to trace and reward every data contributor for each pixel generated in an image, creating a new economy similar to the Spotify model. Creators are fairly compensated for their contributions, ensuring a sustainable and ethical copyright-sourcing approach to AI content creation.
As a result, our data is clean and fully compliant — we never scrape the internet, use synthetic data, or include trademarked or biased sources in our training data.
We're not only making AI content creation more responsible and sustainable, but also empowering enterprises to innovate faster without worrying about dev guardrails, risks, or PR problems.
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