Event Blog

GDC 2025: Transform Game Development with Visual Gen AI

Written by Bria.ai | Mar 5, 2025 5:00:06 PM

We're excited to announce Bria.ai will be at Game Developers Conference (GDC) 2025! Join us at the event to discover practical AI development patterns that move beyond incremental productivity gains toward fundamental pipeline transformation. Don't miss our technical demonstration with NVIDIA showcasing real-time player personalization with consistent art direction, deployable both on-premises and in cloud environments. 


Event Spotlight | Breaking the Productivity Trap: Reimagining Game Development in the AI Era

📅 Panel Date: Tuesday, March 18, 2025 | 10:50-11:50 AM
📍 Where: Esplanade 160, South Hall, San Francisco, CA

We're pleased to announce that Vered Horesh, Chief of Strategic AI Partnerships at Bria, will lead a high-impact panel discussion called "Breaking the Productivity Trap: Reimagining Game Development in the AI Era" alongside executives from Layer AI, AWS GameTech, and SciPlay. This discussion moves beyond incremental efficiency gains to explore how studios can fundamentally transform their development pipelines with AI as the foundation.

Key Discussion Areas:

  • Rebuilding core development processes around AI capabilities
  • Transforming asset creation workflows while maintaining creative control
  • Addressing technical implementation challenges in gaming environments
  • Strategies for organizational AI adoption that drive innovation

 

Real-Time Personalized Gaming Experience with NVIDIA

Bria will showcase a technical demonstration of our 2.3 ID Preservation + Tailored Model capabilities. This application demonstrates how game developers can:

  • Integrate player likeness into game environments in real-time
  • Generate game-specific LoRA to maintain consistent art direction
  • Deploy on either cloud-based or on-premises infrastructure
  • Build with confidence using models trained on 100% licensed data

To experience the demo, visit the Dell expo booth (S1063) or book an appointment for a showing at the NVIDIA off-site suite.

As a member of NVIDIA Inception, Bria offers exclusive discounts to mutual clients implementing visual Gen AI in gaming applications. Learn More

 

 

Why Bria Matters for Game Developers

🎮 Accelerate asset creation while maintaining creative control and style consistency
🛠️ Access source code and model weights for complete customization and integration
⚙️ Develop flexibly in cloud or on-premises environments to match performance requirements
🔒 Eliminate copyright concerns with foundation models trained exclusively on licensed data


Connect with Our Team at GDC

Our technical experts will be available throughout the conference to discuss your specific game development challenges and demonstrate how Bria's enterprise-grade visual Gen AI platform can address them.

Request a Meeting at GDC