Bria AI Receives Two HPA Awards Recognizing Ethical Innovation and Transformative Impact on the Entertainment Industry

 Today, Bria AI announced it has received two Hollywood Professional Association (HPA) Awards, recognizing the company's contributions to both the business and craft of entertainment production. The first award honors Bria's work in Pre-Production, specifically its approach to licensing and rights management in generative AI workflows. The second, the HPA Award for Transformative Impact, recognizes Bria's patented generative AI attribution technology - a system that establishes provenance and ensures creator compensation across every form of generative AI output: image, moving picture, music, and text. 

Together, these awards reflect a singular focus: building AI that the entertainment industry can own, trust, and benefit from. 

 Recognition honors a new model for generative AI — one built to protect creators, respect IP, and strengthen the creative ecosystem that has defined Hollywood for over a century.  

"This award recognizes the product or technology with the most potential to transform the professional media content industry ecosystem — breakout potential that points to a new standard for how we create, capture, finish, or deliver content. The kind of innovation that removes friction,  unlocks new creative options, and scales across teams — not as a demo, but as something the industry can actually build on. That is why we are proud to present the HPA Transformative Impact Award to Bria AI."

— Leon Silverman, Former President, Hollywood Professional Association

The Threat Is No Longer Theoretical

The entertainment industry is facing a challenge that is unprecedented in both scale and speed. A new generation of AI model builders — well-capitalized, moving fast, and operating largely outside the norms and relationships that define Hollywood — are training powerful generative models on decades of film, television, music, and written content created by the studios, guilds, and creative community. The financial value being extracted from that creative heritage is substantial and growing. The compensation flowing back to the industry that produced it is effectively zero. And unlike previous disruptions, this one does not require distribution deals, licensing agreements, or any relationship with Hollywood at all. The data has already been taken. The models are already in the market. And they are becoming more capable every month.

Litigation and legislation are necessary responses, and the industry is right to pursue them. But they are slow, jurisdiction-dependent, and reactive by design. They cannot move at the speed of the threat. What the industry needs now is the ability to act — collectively, decisively, and on its own terms.

"The entertainment industry created the most valuable creative library in human history. Right now, that library is being used to build AI systems that will compete directly with the people who built it — and the industry sees none of the return. Litigation is necessary but it is not a strategy. The only real answer is for Hollywood to build its own capability, on its own terms, before that window closes."

— Dr. Yair Adato, CEO and Founder, Bria AI